Overview
This company, dedicated to the export of tropical and exotic fruits to Europe and Asia, had a logo with which the client was not satisfied. In addition, they did not have a website, which they urgently needed to be able to present their products and services with greater ease and reach.
For this, we started the project by creating a new brand identity, starting with the creation of a logo that integrated the elements they wanted to maintain, which were: the colors of Ecuador and the concept of fruit.
Subsequently, the web page and a printed brochure with information on its services were developed.
Additionally, we were asked to design a box where the products would be packed and a “tie” to accompany each fruit. For the box, we designed a die for which we then created an original and modern design that would make the fruits of the Ecuadorian Export Company stand out among the imported fruit packages.
